Night of The Adeaters 2010 (CMフェスタ)

Last night (and I do mean night as it went from 10 p.m. to 5 a.m.) was the annual Night of The Adeaters Osaka (CMフェスタ / Nuit des publivores). For the third year in a row, second as a photographer, I attended the event and had quite of bit of fun. There were many funny commercials from around the world, and here is the very first one, the only standout I could locate on youtube. Some of the others include a Brazilian  very easy to install furniture ad, some strong environmental and equality ones from Greenpeace, Amnesty International et al, and a funny Japanese one about an armpit shaver or cream, I can't remember for sure.

Well, I'll let the (many) pictures do the talking.

Producer Jean-Christian Bouvier welcoming the guests

Attendees grabbing freebies by the gracious sponsors

While the band played on, people hurried to get best seats

This place usually hosts classical concerts and musicals

Hatchi Hatchell (ハッチ八チェル) kicked things off

And off was the crowd for the marathon

During the breaks, guests made the best of more freebies

Others enjoyed Mimosa's innovative magic

Free samples of shochu (Japanese spirit) was also available

Free sport drinks hydrated others

From the second break, Capoeira West dazzled the crowd

The whole Capoeira West crew

A raffle also benefited many attendees

He has been attending 11 editions straight!

During breaks some took the opportunity to buy past editions...

... a well deserved beer

... or catch some rest (not during the ads, of course not)!

But the bands kept on going (check out my cameo on the big screen behind)

After the band played and just before the last session started, they presented a short commercial by yours truly, showing some pictures I took last year, as well as other shots. Sadly there was a technical glitch so there was no sound and it was interrupted. But rest assured, here it is, specially for you. The music is by Sylvain Esteve, as a soundtrack to an art project of mine.